Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit CoverTheUninsured.org.
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Covering Kids & Families

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You and your children may be eligible for low-cost or free health insurance! Programs exist in every state and the District of Columbia. For information about low-cost and free children's health coverage, visit insurekidsnow.gov. For information on coverage for adults, read the Guides to Finding Health Insurance Coverage in Your State from Cover the Uninsured.

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2006 Covering Kids & Families Corporate Partners

Covering Kids & Families works with national and regional companies and associations to inform families with uninsured children about low-cost and free health care coverage available through Medicaid and the State Children's Health Insurance Program (SCHIP). Since 2001, Covering Kids & Families health care coverage messages have been promoted on grocery bags, children's prescriptions, advertising circulars, milk cartons, paychecks, billing statements, newsletters, cereal boxes and Web sites, reaching a potential cumulative audience of 800 million people. Covering Kids & Families recognizes the following 2006 partners for their efforts.

ARAMARK, a world leader in providing award-winning food and facilities management services to health care institutions, universities, school districts, stadiums and arenas, and a provider of uniform and career apparel has been a Covering Kids & Families partner for the past five years. This year, ARAMARK is raising awareness of the importance of health care coverage and promoting the availability of low-cost and free health care coverage and the national toll-free 1(877) KIDS-NOW number through its colorful paycheck inserts

Capital One has been a Covering Kids & Families partner for the past three years. This year, during designated months, Capital One is including a special message about available low-cost and free health care coverage and the national toll-free 1(877) KIDS-NOW number in its monthly billing statements. Additionally, Capital One is featuring the national toll-free number on its Web site insurance page to encourage parents whose children do not have health insurance to call and find out if their children are eligible.

Giant Food LLC, which operates 192 Giant Food and Super G supermarkets in Maryland, Virginia, Delaware and Washington, D.C., has been a Covering Kids & Families partner for the past six years. To reach potentially eligible families this fall, hundreds of thousands of Giant quart size milk cartons are featuring a Covering Kids & Families health care coverage message and the national toll-free 1(877) KIDS-NOW number. Giant will also raise awareness of available low-cost and free health care coverage programs and promote the national toll-free number in its stores through posters, fliers and advertising circulars.

The Kroger Co. Family of Pharmacies, part of one of the largest grocery retailers in the country, is a Covering Kids & Families partner for the second year in a row. This fall, Kroger will conduct a number of outreach activities, including featuring a Covering Kids & Families low-cost and free health care coverage message and the national toll-free 1(877) KIDS-NOW number on the back of a quarter of a million cereal boxes and airing public service announcements over its in-store PA system. Pharmacists will also encourage potentially eligible families to call the national toll-free number to find out if their children are eligible.

Major League Soccer (MLS), the nation's top-flight professional soccer league comprised of 12 teams, is a Covering Kids & Families partner for the second year in a row. MLS is using their communications channels to inform soccer fans nationwide about the availability of health care coverage for kids. MLS teams will declare one of their games "Children's Health Care Coverage Day," and will promote the 1(877) KIDS-NOW toll-free number on Jumbotrons and in programs. Additionally, MLS will promote Covering Kids & Families at the 2006 Sierra Mist MLS All-Star Game by airing an in-stadium public service announcement and distributing information on low-cost and free health care coverage. www.mlsnet.com

Pfizer Inc is committed to helping people improve their health by discovering and developing medicines, as well as informing consumers and health care providers about Pfizer medicines and the medical conditions they treat. At community events throughout the country, Pfizer will help to educate people in need about the availability of low-cost and free health care coverage and about its patient prescription assistance programs – Pfizer Helpful Answers™. Pfizer Helpful Answers is a family of programs that helps people without prescription coverage save on many Pfizer medicines, no matter their age or income. People with limited incomes might even qualify to get their Pfizer medicines for free. Information about Pfizer Helpful Answers will also be available at Covering Kids & Families events.

Stop & Shop, the largest supermarket chain in New England, has been a Covering Kids & Families partner for the past three years. This fall, Stop & Shop will raise awareness of available low-cost and free health care coverage programs and promote the national toll-free 1(877) KIDS-NOW number in 380 of its stores in Connecticut, Massachusetts, New Jersey, New York and Rhode Island through posters, fliers and print public service announcements in advertising circulars.


National Associations

 

The Amateur Athletic Union (AAU), the largest not-for-profit multi-sports organization in the United States, has been a Covering Kids & Families partner for the past six years. AAU has regularly included Covering Kids & Families outreach materials in mailings to its sports programs across the country, placed print public service announcements in its event programs and hosted outreach booths at national AAU events. This year, Covering Kids & Families was featured in the AAU's Junior Olympics program guides and information on low-cost and free health care coverage was distributed at the Games.

The National Association of Chain Drug Stores (NACDS), representing the nation's leading retail chain pharmacies and suppliers, has been a Covering Kids & Families partner for the past six years. NACDS is encouraging its member companies and their pharmacists to participate in outreach efforts with Covering Kids & Families through its newsletter, The Practice Memo, which reaches more than 125,000 pharmacists nationwide. NACDS is also featuring Covering Kids & Families in its Issue Update newsletter, which reaches approximately 200 CEOs and CFOs, and 800 pharmacy operators.


Media Partnerships

 

Univision, the most-watched Spanish-language broadcast television network in the U.S., has been a Covering Kids & Families partner for the past six years. This year, Univision is helping to raise awareness of low-cost and free health care coverage programs for kids by airing public service announcements through its national health initiative, "Entérate...Salud Es Vida" (Lead a Healthy Life...Get the Facts!), a national call-to-action designed to raise awareness, increase knowledge and encourage positive health decision making. The initiative leverages Univision's diverse media assets to educate its audience on health issues and promote primary prevention, habits of healthy living, access to care and disease specific prevention and treatment.

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