Covering Kids & Families

Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit RWJF Coverage.

Available Kits

	Back-to-School Campaign Action Kit Includes all the training and templates you need to plan a successful Back-to-School outreach campaign.

	The ABC's of School-Based Outreach School-based strategies on how to reach eligible, uninsured children.

	Message Strategy Toolkit Understand what messages are most likely to motivate families with potential beneficiaries to enroll their kids in Medicaid and SCHIP.

	Placing Public Service Announcements Learn how to develop, pitch, place and evaluate a Public Service Announcement (PSA) campaign.

	Engaging the Business Community From corporations to local merchants, learn how to forge and sustain relationships with business partners.

	Reaching American Indian and Alaska Native Families Learn about – and overcome – the barriers often encountered when trying to conduct outreach to the AI/AN population.

	Communications Strategies for Medicaid and SCHIP Retention After enrollment comes retention: Learn how to keep children and families enrolled in Medicaid and SCHIP.

	Meeting the Match: A Guide to Fundraising Learn the basics of identifying potential sources, constructing a fundraising plan and approaching potential donors.

	Evaluating Communications and Outreach Tips on how to evaluate your effort, and what you might be able to do better.

	Reaching Uninsured Parents Tips on how to connect with uninsured parents.

	Guide to Working with the Faith Community Expand the reach of your campaign by working with the faith community to get your message to families with eligible children.

	Interfaith Toolkit Tips, materials and templates for religious organizations interested in spreading the word about the availability of Medicaid and SCHIP.

Browse Tutorials by Topic

Building Partnerships
Find out how to partner with businesses, organizations, religious congregations and other groups to help make your outreach efforts successful.

Reaching Your Target Audience
Different populations respond to different outreach strategies. Find out specifics about reaching various populations such as Latinos, American Indian/Alaskan Native and others.

Planning Community Activities
Health fairs and outreach events generate coverage and will help get the word out about low-cost and free health care coverage.

Working with the Media
Generating positive media coverage about your outreach efforts and programs will help spread your message.

Tracking Your Success
Learn how to track your campaign's results so that you know what works and what does not.

Knowing the Facts
Facts about children's health care coverage, eligibility guides and more.

Paid or Public Service Advertising
Advertising is an effective way to get your campaign's message to the people who need to see it most.

Fundraising
Learn the basics of identifying potential sources, constructing a fundraising plan and approaching potential donors.

Promising Strategies
Learn about proven, successful tactics that you can incorporate into your campaign.

Note: As of July 1, 2007, Covering Kids & Families has closed. For current information about the uninsured in America, please visit RWJF Coverage.
	Robert Wood Johnson Foundation :: Cover the Uninsured
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