Tracking Your Success
Evaluation: Why Evaluate?

Updated: 6.1.06       Printable version

Why is it important to evaluate the results of your campaign? Evaluation will allow you to:

Measure the results of your efforts:
You, your staff and members of your coalition will expend time, energy and funds to plan and implement activities designed to increase awareness about available health care coverage programs among families with eligible, uninsured children. These activities will generate measurable results. You will want to be able to identify what happens as a result of your efforts

Demonstrate your success:
Positive results will demonstrate to your team, the coalition and the community that the campaign has been a success. Success is a strong motivator for further involvement. You may also use the evidence of success to engage additional business and organizational partners to participate in future activities.

Adjust future communications strategies:
By collecting information from hotline data and media coverage, your coalition can learn important lessons that will enhance and inform future efforts. You will be able to determine which aspects of your plan worked well and which might be improved for the next time around.

Seek additional media coverage:
You may choose to announce the success of your efforts to the public, businesses, opinion leaders and policy-makers in order to get additional media coverage. This is an opportunity to broadcast the positive effect that you, the coalition, and Covering Kids & Families are having on the lives of uninsured children and their families.