Message Strategy Toolkit

A clear message helps you focus on your main goal as well as work with partners, the media and families as you try to educate them about the Back-to-School Campaign. Learn about the importance of developing a concise, strategic message that will help people understand the Campaign and your efforts.

Core Messages for Back-to-School 2006
Use these updated, tested CKF core messages as much as possible in your communications and outreach materials and remarks.

Table of Contents

Message Strategy: What Is the Covering Kids Message Strategy?
The message strategy should include communications that are clear, concise, persuasive, and resonant with the target audience.

Message Strategy: Covering Kids Guiding Principles
Four guiding principles that every message should follow.