Reaching American Indian and Alaska Native Families

The American Indian and Alaska Native populations are some of the most difficult audiences to reach through traditional means. This toolkit provides information about the cultural background of both groups, and it will help you overcome the barriers often encountered in trying to conduct outreach to them.

Acknowledgements

Table of Contents

AI/AN: Introduction to AI/AN Outreach - Health Systems, Values, and Obstacles to Outreach
Brief overview of AI/AN outreach, how Medicaid and SCHIP work in AI/AN communities, and obstacles to outreach.

AI/AN: Understanding the Basics of AI/AN Outreach
An introduction to conducting outreach in AI/AN communities.

AI/AN: Identifying and Working with Community Leaders
Helps you identify and work with a well-known and respected tribe leader, tribal chief, teacher or other trusted community member.

AI/AN: Building Corporate and Organizational Partnerships
Ways to build and engage your partners in your outreach efforts to reach families of uninsured children.

AI/AN: Identifying Outreach Opportunities
Helps you identify opportunities for reaching families through existing events.

AI/AN: Key Messages from AI/AN Research
Outlines key research findings on perceptions of Medicaid and SCHIP among AI/AN families.

AI/AN: Tactics for Reaching Parents in AI/AN Communities
Helpful tactics for tailoring your outreach messages so they resonate with your target audience.

AI/AN: Protocol for Working with Tribes
Outlines protocol for working with tribes to ensure that you respect their traditions and conduct yourself appropriately.

AI/AN: Media Outreach and Promotional Materials
Tips on how to reach out to the media and create promotional materials from templates.

AI/AN: Outreach Checklist
Provides a step-by-step checklist to help you plan your outreach efforts in AI/AN communities.

AI/AN: Evaluating Your Outreach Efforts
Evaluate your outreach efforts to the AI/AN community.