Public Service Announcements and Videos

Covering Kids & Families Public Service Announcements Available!

Covering Kids & Families PSAs were tested in 2006 and proven effective with families eligible for Medicaid and SCHIP. Additional PSAs feature TV and movie star Bernie Mac and salsa legend Willie Colon. For help in placing PSAs, access the updated Guide to Placing Public Service Announcements.

Public Service Announcements

These 30-second PSAs inform parents of potentially eligible children about the availability of low-cost and free health care coverage and promote the national 1(877) KIDS-NOW toll-free hotline. They are available in both VHS and BETA formats. To order, please contact the Communications Team at (202) 338-7227 or coveringkidsandfamilies@gmmb.com.

View video	"Hard Choices" PSA The "Hard Choices" PSA illustrates the real-life challenges that working families face when their children lack affordable health care coverage, such as deciding whether to pay the phone bill or the doctor bill, fill the fridge or fill a prescription. In addressing these "hard choices," the ad presents an easy choice for parents—call 1(877) KIDS-NOW.
View video	"Cash Register" PSA (Spanish) This Spanish-language PSA provides information to parents, relatives and caregivers about the availability of low-cost and free health care coverage programs for working families. The ad addresses the costs associated with health care, and the difficulty parents have making ends meet. It urges parents to call 1(877) KIDS-NOW for more information.
View video	Bernie Mac PSA Bernie Mac, currently starring in "The Bernie Mac Show" on Fox, tells parents about the importance of health care coverage and encourages them to call the 1(877) KIDS-NOW toll-free hotline.
View video	Willie Colón PSA (Spanish) Willie Colón, an internationally renowned salsa musician, has written and recorded a song about uninsured children and what families can do to get their kids covered. Can be pitched to the media as a PSA or used in outreach efforts to Latino families. There is a :60 version and a :30 version.
View video	2006 Major League Soccer PSA This video was shown on JumboTrons in Major League Soccer stadiums across the country in 2006 to encourage spectators to call the toll-free 1(877) KIDS-NOW number.

Videos

View video	2005 Back-to-School Campaign Media Highlights Video This three-minute video features news coverage from the 2005 campaign and scenes from the 2005 national launch event and target market events.
View video	Covering Kids & Families Four-Year Results Video This video contains results from and highlights of Covering Kids & Families Back-to-School Campaigns between 2000 and 2004.
	Covering Kids & Families Outreach Video This five-minute educational video puts a face on the issue of children's health care coverage in the U.S. It can be used by outreach workers and others to inform parents of uninsured children about Medicaid and SCHIP. Available for order only in both English and Spanish. Order this video
	Covering Kids & Families Compilation DVD Covering Kids & Families now offers a compilation DVD to meet all of your outreach needs. Included on the DVD are the English Outreach Video, the Hard Choices and Breathe advertisements, the CKF marketing video and the Bernie Mac public service announcement, "Good Kids". Order this video
	Covering Kids & Families Video Marketing Package This tape contains two videos to assist in your marketing efforts to organizations, corporations and opinion leaders: the Covering Kids & Families Accomplishments Video and the Media Highlights Video. The Accomplishments Video includes media highlights from the first four years of the campaign. The Media Highlights video features coverage from the 2005 campaign and scenes from the 2005 national launch and target market events. Coming soon...